53. University MOOC Development

What It Is

Universities are launching Massive Open Online Courses (MOOCs) on platforms like Coursera or edX. If you're a domain expert with the ability to teach large-scale online, partnering with a school can bring both income and prestige.

How the Monetization Works

You'll co-design the curriculum with a department, record lectures, and often host discussions or office hours. Payment structures include:

• Flat development fees
• Revenue-sharing based on enrollment
• Compensation per certificate purchased
• Ongoing royalties for course reuse

Universities have different arrangements, so terms vary based on the institution and platform.

Example

The University of Pennsylvania's Gamification course on Coursera, taught by Prof. Kevin Werbach, showcases how an academic partnered with Coursera for a global audience. Although that's a tenured professor's course, many universities collaborate with outside experts (visiting scholars or industry practitioners) under similar models.

Practical Steps to Get Started

• Propose Your Topic: Approach university departments related to your expertise with a course that fills a gap.
• Outline the Curriculum: Structure your content with videos, readings, quizzes, and assignments.
• Negotiate Compensation: Clarify payment terms whether flat fee, revenue share, or hybrid model.
• Collaborate with Instructional Designers: Work with university production teams on course development.

Key Takeaways

Developing a MOOC broadens your impact to potentially thousands of learners worldwide. By teaming up with a recognized university, you enhance your credentials and can receive a steady income through course enrollments over time.

Further Reading & Resources

• Coursera – Global MOOC platform partnering with experts and institutions
• edX for Partners – Information on co-creating courses with universities
• FutureLearn – European-based MOOC provider that accepts industry professionals