47. Specialized Software Tools

What It Is

If you can code—or can partner with a developer—you can build and sell small, specialized software tools that solve a niche problem in your industry. Think plug-ins, web apps, or scripts that automate tedious tasks.

How the Monetization Works

Revenue can come through various models:

• One-time purchase fees
• Monthly or annual subscriptions
• Freemium models with paid premium features
• Enterprise licensing for larger organizations

Because these tools address specific pain points, you can often charge a premium, especially if there are few direct competitors.

Example

TradingView is a large platform, but it's full of user-created scripts for traders—some free, some paid. On a smaller scale, an accountant might develop a custom Excel add-in that automates certain tax calculations, selling it for $50 on AppSource.

Practical Steps to Get Started

• Identify Repetitive Tasks: Look for industry processes that are manual, complex, or prone to errors.
• Build a Prototype: Even a simple macro or web-based calculator can have strong appeal if it's user-friendly.
• Test & Gather Feedback: Invite beta users to ensure it's intuitive and truly solves their problem.
• Select a Distribution Channel: Choose between your own site, a marketplace, or a subscription platform.

Key Takeaways

Industry-specific tools don't have to be massive SaaS ventures. Even a small script or add-on can become a consistent revenue driver if it solves a real pain point. Over time, user feedback and updates can expand the product's capabilities and earning potential.

Further Reading & Resources

• Microsoft AppSource – Marketplace for software add-ons and integrations serving Microsoft products.
• G2 (Developer Tools Section) – Research trending or underserved areas in developer tools.
• Bubble.io – A no-code builder to create and sell small web applications or specialized features.