What It Is
Ghostwriting means creating articles, blog posts, whitepapers, or even books that will be published under someone else's name. Executives, thought leaders, and businesses seek ghostwriters when they have valuable ideas but lack either the time or writing skills to transform those thoughts into polished, engaging content.
How the Monetization Works
Ghostwriting offers attractive compensation structures:
- Per-word rates ($0.10-$1.00+ depending on complexity)
- Project-based fees ($500-$5,000+ for articles and white papers)
- Book contracts ($10,000-$50,000+ for full-length manuscripts)
- Ongoing retainers for regular content production
While your name doesn't appear on the finished work, the rates typically exceed standard content writing fees because clients understand they're purchasing both your writing skill and your discretion.
Example
Platforms like Reedsy connect professionals with qualified ghostwriters for various projects. A C-suite executive might commission a series of thought leadership articles for LinkedIn, paying $500-$1,500 per piece. Though the executive's name appears as the author, the ghostwriter transforms their rough ideas into articulate, compelling content that enhances their professional reputation.
Practical Steps to Get Started
- Build a Strong Portfolio: Create samples demonstrating your ability to write in different voices.
- Establish Clear Agreements: Use contracts that define scope, revision limits, and confidentiality terms.
- Develop Subject Matter Expertise: Focus on industries where you can write authoritatively.
- Perfect Your Interview Skills: Learn to extract key insights from clients efficiently.
Key Takeaways
Ghostwriting offers lucrative opportunities for skilled writers comfortable with working behind the scenes. By helping professionals share their expertise through polished content, you earn premium rates while enabling thought leaders to build their personal brands and influence.
Further Reading & Resources
- Nicolas Cole’s Ghostwriting Program – Business-focused training for professional ghostwriters
- Association of Ghostwriters – Professional organization with resources and networking
- Reedsy – Marketplace connecting ghostwriters with executives and authors
