48. Instructional Video Series

What It Is

Short, targeted videos can be sold individually or in bundles as an instructional video series. If you're comfortable on camera and can explain processes step-by-step, this format is perfect for "mini-courses" or specialized tutorials.

How the Monetization Works

You can sell your video content through various platforms and pricing models:

• One-time purchases for complete series
• Individual video sales
• Tiered packages with different depths of content
• Monthly access subscriptions

Prices range from $10 for a simple set of videos to $100+ for a comprehensive, niche collection. It's primarily passive income once you've recorded and uploaded the content.

Example

A digital marketer could produce a 10-part Facebook Ads Crash Course, host it on Gumroad, and sell access for $49. Viewers gain targeted knowledge while the creator earns from each sale without additional effort.

Practical Steps to Get Started

• Pick a Defined Topic: Focus on specific challenges like How to Build a Sales Dashboard in Power BI.
• Outline Each Segment: Keep videos short (5–10 minutes) and focused on clear learning outcomes.
• Shoot & Edit: Prioritize clear audio and clean visuals over fancy production values.
• Promote Consistently: Share sample clips on social media or offer free teasers to attract buyers.

Key Takeaways

An instructional video series offers bite-sized learning for busy professionals and a steady monetization stream for you. By presenting clear, digestible lessons that tackle real-world problems, you'll attract viewers willing to pay for your expertise.

Further Reading & Resources

• Vimeo On Demand – Platform for selling or renting out curated video lessons and series.
• Uscreen – Lets creators build subscription-based video offerings with membership tiers.
• Thinkific App Store – Additional tools to expand video-based courses or tutorials within Thinkific.