What It Is
Crisis management advisors help organizations navigate emergencies—PR disasters, cybersecurity breaches, product recalls, and other high-stakes situations. If you've successfully managed difficult challenges in your career and developed expertise in handling pressure-filled scenarios, this specialized advisory role can become a compelling income source while providing valuable assistance to organizations in their moments of greatest need.
How the Monetization Works
Companies typically engage crisis advisors through:
- Monthly retainers ensuring on-call availability
- Emergency response fees for specific incidents
- Daily or hourly rates during active crisis periods
- Project-based fees for crisis preparedness planning
Responsibilities include developing communication strategies, coordinating with legal and leadership teams, and implementing measures to protect organizational reputation and operations during difficult circumstances.
Example
A former corporate communications director experienced in managing reputation-threatening incidents might be engaged by a technology company following a data breach, charging premium rates for immediate response planning and ongoing support throughout the resolution process.
Practical Steps to Get Started
- Document Crisis Experience: Highlight specific incidents you've managed successfully and the outcomes achieved.
- Develop Response Frameworks: Create crisis assessment tools, communication templates, and stakeholder management plans.
- Establish Availability Parameters: Define your response capabilities while recognizing that crises rarely follow business hours.
- Build Professional Networks: Connect with public relations firms and legal practices that often refer clients needing crisis support.
Key Takeaways
If you excel at maintaining clarity and developing strategic responses during chaotic situations, crisis management advising offers a path to premium compensation. You'll serve as a critical resource for organizations during their most challenging moments, providing expertise that commands appropriate recognition and compensation.
Further Reading & Resources
- Institute for Crisis Management – Professional development and connection opportunities for crisis consultants
- Ragan’s Crisis Leadership Network – Communications-focused resources for crisis management professionals
- PRSA (Public Relations Society of America) – Organization offering crisis communications training and networking
